What you have to understand is that this focus on aesthetics is no mere coincidence rather, it is a manifestation of changes that have occurred to the modern day consumer wherein the concept of shopping has been conceptualized into a pleasurable experience due to the way in which most shopping establishments have been created. The interiors are large, pleasing to the eye and have an assortment of modern conveniences that allow a person to go from one section of the mall to another and obtain anything that you may need ranging from beauty products, clothes to even mechanical tools from a hardware store. When looking at the mall within the study it can be seen that despite the hordes of undead zombies occupying its interior there is a distinct level of aesthetics that went into its development.
The mall in the movie “Dawn of the Dead” represents a distinct change in consumer culture within the 1970s wherein a focus on aesthetics and convenience has made shopping into what one can consider as an “experience” rather than the drudgery that it used to represent.
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